Client: Peroni

What they wanted

Being a global brand with 10 territories around the world, Peroni wanted a dedicated site to allow territories to share marketing information and build a sense of community, with just a little competition!

Fresh thinking

Peroni came to us with ideas for how the site would best work for them, we helped to bring these ideas to life and create a site that would visually appeal to all territories and encourage individuals to see it as a central part of working life.

The site works like a blog and is built around the concept of Formula One. Each territory forms a team and is encouraged to gain points for various things, including blog submissions.

What happened?

The competition between territories has helped to establish the site as a great place to share information and ideas ultimately leading to territories becoming more successful and profitable.